Hair industry icon Peter Coppola has launched a new innovative hair smoothing collection, Keratin Concept.

There are new products are designed for professional salon treatments, as well as two lines for at-home use.

Coppola will be showcasing the new products at the Premiere Orlando International Beauty Event, June 1-3, 2013, where he will also be giving away a brand new Fiat 500 Pop at the show – a car that is not yet available for purchase in the U.S.

Coppola’s new professional salon treatment products include Peter Coppola Keratin Concept and Ceramide Formaldehyde-Free Aldehyde-Free Treatment. They are formulated to smooth and volumize hair safely, while restoring a youthful look and texture without harmful chemicals. The treatment will last a minimum of three months.

Coppola also created two complete collections of salon-quality at-home products – the Legacy Collection, for all hair types with advanced formulas to smooth, protect and revive; and the Blondest Collection, with color-perfecting Azulene to brighten and debrass color treated blonde, silver or highlighted hair.

“The smoothing category needed an update. My Keratin Concept collection was developed with the most advanced technology to actually turn back the clock on lackluster hair for a result that is smooth, healthy and full of life,” said Coppola.

Photo: Peter Coppola’s new Blondest Hair Mask by Karatin Concept.